Chris Pritchard

Experienced business broker Chris Pritchard joined Bayleys Business Sales in 2010 and is lauding the reach and impact that the Bayleys brand brings to his business.

After selling his own successful business in 2004, Chris moved into business sales and has consolidated an enviable reputation for getting deals across the line for offerings in all industry sectors ranging in value from $1,000,000 to $15,000,000.

He understands what makes a deal work and how to negotiate an outcome that exceeds his clients’ expectations on many levels.

“Every project involves dealing with different people, different personalities and unique demands. Despite best intentions, the perfect business does not exist.

My job is to instil confidence in my clients to allow me to discerningly market their business asset to a broad market, actively qualify prospects, manage the inevitable compromises and conclude a transaction that is fair, honest and practical,” says Chris.

Chris’s disciplined and focused approach to business sales springs from earlier time spent in the Armed Forces and the New Zealand Police. He’s earned a solid reputation for getting results and his business sales clients value the experience he brings to the table.

“Having been in business I understand the demands and pressures that come with the territory. When my clients make the well-considered decision to sell their business, they need to maintain day-to-day traction with as little disruption to staff, processes and business operations as possible,” says Chris.

“It is vital that they trust me to market their business discreetly - yet widely - to flush out the very best buyer. The process of qualifying a potential buyer is one that I have honed through over 18 years of coal-face dealings with business owners and would-be-owners.”

Establishing the market value of a business is also a finely-tuned skill and one that only comes through wide exposure to a broad range of businesses across the sectors. Value is determined by a multitude of factors and Chris is able to effectively pinpoint these.

The four touchstones of a successful business sale are confidentiality, finding the right buyer to ensure the ongoing integrity of the business, concluding a favourable deal and executing a workable exit structure. These factors define Chris’s approach to his work and have ensured that he continues to close deals for his wide base of clients.

As a key member of Bayleys Business Sales team, Chris works closely with business brokers throughout Bayleys’ 90 plus office network and appreciates the breadth this gives his business and ultimately, the benefits to his clients.

Bayleys international marketing reach and alliances are also conducive to increased opportunities for Chris’s clients with the ex-pat community increasingly looking to New Zealand to secure their working futures, and Australian companies eyeing up acquisition prospects on this side of the Tasman given the buying power of their dollar.

“Bayleys gives me both the national and international databases and contacts I need to deliver the results my clients expect.”